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Our story

'Hadaka' means 'nude' or 'naked' in Japanese. For us, it's a celebration of our natural self. Without pretence. Without ego. So we can seek connection in everything we do.

Not just another denim brand, HADAKA DENIM is an antidote to today's quick fix transactional culture.

Hadaka’s seed was sown when a Swedish designer and Japanese/English photographer had the idea to create a series of photo projects that showcase the human form in all its strength and beauty. Both designer and photographer passionately believed in creating a brand that would be, in equal parts, empowering and inspiring. And so Hadaka was born.

Today, Hadaka is a non-seasonal clothing label, but not only this, it’s also a platform for telling unique and inspiring stories in close collaboration with talented artists and makers, from Gothenburg, Tokyo, London and Amsterdam to name just a few. A holistically-designed brand with an uncompromising and honest approach to everything from production values, to storytelling and creativity. We’re happy to be able to share our love story with the human form with you.